Next, we move into the columns in keywords. Here we’re going to have a completely different set of data to configure. Let’s remove all the defaults. Let’s get into competitive metrics first.
You’ll notice that we lost one, so we don’t see the budget, but we do see the rank and we do see search impression share, but we don’t see the budget because the budget’s not controlled at the keyword level. Then we’re going to up to performance and impression, clicks, click-through rate, CPC, average position. We’re going to go conversions, all conversions, cost all conversion, all conversion rate. Now if I have an eCommerce, I’m going to add all conversion value, but I don’t in this instance.
Add labels. A label is a way for me to add additional information about the changes that I have added. Pull in first position bid. Add quality score which will only be seen at the keyword level.