Creating warm audiences in Facebook is essential to your success with Facebook ads. Warm audiences, also called remarketing audiences, consist of people who have previously interacted with your brand. This previous experience with your brand could happen in a variety of ways such as interacting with your Facebook or Instagram page or visiting your website.
The most successful Facebook ads create funnels to lead customers down the path of purchase or to becoming a client. Creating warm audiences allows you to target those who have interacted with previous ads, or, perhaps, found you through a google search with an additional ad.
Once you have set up warm audiences on Facebook you can quickly see how large of a warm audience you might have – an audience that just might need that one Facebook ad to push them to the next step! Note: If your audience is small then you will have to push more ads towards your cold audience targets.
Let’s get started!
Inside of Facebook, go to Audiences. Go to the upper left-hand corner, to get the drop-down menu and then select audiences. Choose custom audiences. This drop lists the different audience options. You’ve got Customer File, Website Traffic, App Activity, Offline Activity, and Engagement.