Tags is the main feature here, so you’re eyeing these different tags. Just want to show you here all the different things that already, obviously all the Google products, but just straight HTML can be added.
But all of these products already integrate with Google Tag Manager. So there are lots of them here.
Pull the tag. You can determine when it fires. Tags are handy if you’re trying to set up events on your website. An event could be you trying to determine if people watch videos or if click on buttons or something else. To determine those things it requires code that you have to write so those events fire for Google Analytics.
Google Tag Manager makes it so you don’t have to write that code. You can trigger it on different elements. There are many prebuilt elements in it. There are many triggers on default, but then you can configure triggers as well.
You can go ahead and track all kinds of things; you can track all the different click elements, all the different forms; videos; how much people are scrolling on a page; how much visibility they have on the page, etc. All of these options are pre-built in Google Tag Manager.